Institute of Fundraising will update code to take account of text messaging

Existing code on the use of electronic media to fundraise has less than one page on SMS; a new draft is being drawn up to reflect greater use of text fundraising

New Institute of Fundraising code will have greater focus on fundraising by text message
New Institute of Fundraising code will have greater focus on fundraising by text message

The Institute of Fundraising is updating its Fundraising Through Electronic Media Code of Fundraising Practice to focus more on fundraising by text message.

Sarah Tirrell, policy and codes practice manager at the institute, told Third Sector that since the existing code was created five or six years ago the use of SMS fundraising had increased.

"The new code is going to reflect that it is more prominent than it was," she said. "There’s going to be more information than there currently is to reflect the changing situation."

Less than a page focuses on SMS fundraising in the existing 21-page code.

Tirrell said no further details about the new code were available at this stage because a draft was still being created by the working party, which would then be presented to the IoF’s Standards Committee.

Alistair McLean, chief executive of the Fundraising Standards Board, said it had received more complaints from the public this year about SMS fundraising than it had last year.

But he said this might be because of the increasing use of texts by charities.

"They’re not specific complaints about particular charities, just general complaints about it," he said. "They’re about the broader landscape and how it is going to be regulated."

He said the FRSB usually responded by telling people the IoF code was being updated.

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