The working party that is revising the Code of Fundraising Practice, 'Fundraising on the Internet', is practising what it preaches. First, the group are honouring the pledge they made to review the Code at periodic intervals. Second, meetings to discuss the revisions are mostly taking place online.
The team hope this method of working will allow them to revise the Code quickly so that it will be available for use by early next year.
The code was first developed in 2002 and fundraising techniques using electronic media such as the internet and SMS have progressed since then.
Sarah Hughes, head of new media strategy at CAF, was a member of the original team that developed the first version of the Code and is chairing the working party that is leading the revisions. She said: "We think the revision of this Code is an opportunity to bring it up to date by incorporating all the good examples of fundraising activities using electronic media that charities and providers have developed'.
Other members of the party include Howard Lake, director, UK Fundraising; Joe Saxton, co-founder, NFP Synergy; Ted Hart, president and CEO, ePhilanthropy Foundation; Jason Potts, director, Think Consulting; Annabel Shawcross, new media communications manager, NSPCC, and Lawrie Simanowitz of Bates, Wells and Braithwaite.