Institute's new code stresses importance of independence

Fundraising consultants should guard against operating as if they are part of a client's management structure, according to the Institute of Fundraising.

In its new code, Best Practice for Fundraising Consultants, the institute provides guidance on conduct for consultants and advises them to operate transparently as independent agents.

The code, which aims to create stronger and more beneficial relationships between consultants and clients, also details the various stages of consultancy, including contracts, fees, conflict of interest, confidentiality and what each party should expect from the other.

"It is increasingly common for charities to work with fundraising consultants who might act in a number of ways," said Megan Pacey, director of policy and campaigns at the institute. "This code puts in place a best practice framework for charities that work with consultants as well as a guide for consultants themselves to formalise a working relationship for mutual benefit."

Members of the Association of Fundraising Consultants worked in partnership with the institute to produce the code and have welcomed the publication as an important addition to their own code.

“They have a lot of points in common and actually complement each other,” said Stefan Lipa, chair of the AFC. “The institute’s code does a good job of developing some of our concepts more fully and it will help to ensure that both clients and consultants know what to expect from each other.”
 

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