With its Life Savings campaign, IOSH is hoping to educate its members and the public about how they can save costs by having good health and safety management practices in place. The campaign includes information on how companies can get the best out of their health and safety budgets and cut corporate spending.
The campaign includes a six-point plan for the government, which IOSH hopes will encourage ministers and civil servants to take action and potentially save the government some of the £22bn it loses because of health and safety failures, such as claims arising from accidents at work.
How is it being promoted?
After a launch event last week, the charity is using its Twitter feed, which has 2,500 followers, and a newly revamped Facebook profile to promote the campaign to a wide audience. Photos from the launch event have been posted on online photo management platform Flickr, and YouTube videos have been uploaded featuring case studies of good health and safety practice.
What about the media?
An IOSH survey revealed employers underestimate the economic benefits of worker protection and are placing it low on their list of priorities. The results were sent out to the media.
Third Sector verdict:
The charity has made full use of the social networking sites on which it already has a strong presence to spread the message of the campaign. By including case study videos, it will encourage members to find out more about how they can save costs in a more engaging way than it would with text only.