Intelligent Giving overhaul replaces smiley faces

Donor information service Intelligent Giving has overhauled its website to improve the way it profiles charities.

Some of the smiley face icons used to rate transparency have been replaced with more informative indicators. Charities' reserves are now represented by a pile of coins, for example. "We made the change after complaints from charity accountants, and we won't pass judgement on whether the value of reserves is good or bad," said Adam Rothwell, features editor of Intelligent Giving.

The site, which is relaunched today, has also swapped the top salary smiley with a bar chart that compares the size of the charity's income with its highest salary.

The changes come after Intelligent Giving's decision to appoint an advisory board drawn from the sector to help it overhaul its benchmarking criteria.


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