Interactive video series launched

Save the Children showcases its work online to attract donors

Save the Children is launching a web-based interactive video campaign to raise funds and increase awareness of its work.

The campaign, designed by marketing firm HowTo TV, allows web users to view five short films about the charity's work on worldwide projects. Each film documents a different project.

While the films are playing, viewers can click on various items in the footage to find out more information, make donations or set up direct debits.

The films are accessible through links on websites that are relevant to the individual projects.

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