Charities will be encouraged to tap into the 'wired wealthy' during an online fundraising conference in May.
As part of the International Fundraising Conference Online, Vinay Bhagat, founder and chief strategy officer of US-based organisation Convio, which provides marketing services for charities, will deliver a presentation on how to connect with affluent donors who use the web.
Bhagat said: "Compared with traditional marketing and engagement channels, online marketing is a cost-effective and efficient way for charities to recruit a solid database of supporters.
"Organisations are then better placed to weather the economic storm and build lasting relationships with their donors."
The International Fundraising Conference Online will take place from 12 to 14 May. Workshops and discussions will run twice a day to allow for time differences.