International Fundraising Congress to focus on skills and social media

Four-day conference, which started yesterday in Amsterdam, will feature panel discussions and audience debates

International Fundraising Congress
International Fundraising Congress

This year’s International Fundraising Congress will focus on developing delegates’ skills and using social media in fundraising.

The four-day conference in Amsterdam will be attended by almost 1,000 fundraisers from across the world, according to Neelam Makhijani, chief executive of the Resource Alliance, the charity that runs the conference.

Makhijani said the programme had been designed to tackle the day-to-day issues facing fundraisers.

"We want people to be able to go home and clearly explain to their managers what they learned," she said.

The sessions will focus on skills that are necessary for various types of fundraising, such as negotiation skills, rather than on specific fundraising techniques, she said.

All of the sessions will mention social media in some capacity, said Makhijani. "It’s a growing trend and IFC is about being in the forefront and being ahead of the game," she said.

This year’s conference will also feature a new type of session called Great Debates, which will involve panel discussions and audience debates on five different subjects.

"It means there will be greater engagement and participation at the conference," said Makhijani.


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