The Internet Advertising Bureau, the trade body for digital marketing, has launched a free guide to help not-for-profit organisations make their websites easier to find.
The IAB has teamed up with organisations including Oxfam, Shelter and the Central Office of Information, which is the government’s centre for marketing and communications, to provide charities with guidance on search engine optimisation.
Search engine optimisation is the process of making websites easier to find using internet search engines, such as Google.
The document, Search Toolkit for Charities and Public Sector, includes case studies from high-profile charities such as Oxfam, explaining how it increased awareness for a campaign through the use of SEO.
Jack Wallington, chair of the IAB Search Council, said: "The IAB’s Search Toolkit for non-profits has been written by expert practitioners to provide charities with a helping hand in working out how to make the most of this essential online tool.
"Not only will it bring them up to speed with search, but it will help them generate more donations, deliver messages to their audience and build brand."To download the guide, visit www.iabuk.net/search