Interview: Amanda Levy

The vice-president of sales at Change.org tells us how the non-profit social enterprise encourages its users to petition governments and companies to be responsive and accountable

Amanda Levy
Amanda Levy

What is your role?

I joined Change.org from Twitter in June 2013, having never worked directly with charities or non-profits before. Our main goal is to empower people to create change, and to achieve this we have to be sustainable.

What are you currently working on?

It is all about how we become an independent, sustainable company. We are expanding globally and we are growing our business development. We are constantly allowing people to connect to causes that they care about. We looked at how we could create a platform that allows organisations, including charities, to connect with supporters. The people using Change.org are active and passionate in their determination to make a difference. When people sign a petition, they might be sent an email about a sponsored petition linked to their interests. If they want to be connected to it, they can opt in.

Are there any challenges in communicating the need for advertising through Change.org?

The site is doing exceptionally well, but because it is growing so quickly I'm focused on how we make sure we are continuing to move the model on and find new opportunities to expand. It is important to understand the people who use the site, the causes they support and the actions they are taking, and to make sure we connect organisations with the most relevant supporters. Everyone is searching for an advertising model that fits both users and clients. I feel that we've got that. We go back to the people using the platform - people who want to create change and find out ways to take action - and connect them with other causes.

What is your advice for people starting out in their careers?

My advice would be to set goals for the long term and to have ridiculously high expectations of yourself. Aim high and you are going to get a lot closer than if you aim for the middle of the road.

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