Interview: Suzi Price

The communications manager at the National Aids Trust looks for creative ways to promote campaign work

Suzi Price
Suzi Price

- What's your role?

We are a small team at the trust - there are 14 of us - so the communications officer and I are responsible for all aspects of our comms work: website, design, social media and PR. It's my job to find creative ways to amplify our policy work.

- What are you currently working on?

For World Aids Day on 1 December, we created a quiz to test how much people knew about HIV. This month we released a news story based on the results, and I am chasing follow-up opportunities. We also found that some people with HIV are being denied autopsies, which can be distressing for their loved ones. We are trying to stop this from happening by talking to pathology departments about best practice.

- Is it difficult to get press coverage of your cause area?

HIV has slipped down the media agenda to a degree: it doesn't have the profile it did in the 1980s. Journalists are still interested in hearing about HIV, but it can be a challenge to get them to write about it outside big events such as World Aids Day.

- What's your background?

I started this role last November. My career began in the charity sector, working for the health and social care provider Turning Point and then The Prince's Trust, both in comms roles. For the past two years I have been working at Velvet PR, a business-to-business PR agency.

- What advice would you give those who want to work in comms?

If you don't have any experience, do some volunteering. Join an Amnesty group or theatre company and help out with their PR. Write a blog or volunteer to review gigs - anything to make you stand out.

It's also important to read the news. Think about how people tell a story; see what other campaigns are out there and analyse what works. It will make you think like a comms person.

Suzi Price is communications manager at the National Aids Trust, which supports and campaigns for people with HIV

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