IoF begins recruiting students for fundraising course

Advanced diploma established to reduce shortfall in qualified fundraisers, says Adrian Sargeant, who led its development

Adrian Sargeant
Adrian Sargeant

The Institute of Fundraising has begun accepting students for its new fundraising diploma course.

Adrian Sargeant, professor of marketing and fundraising at the University of Plymouth, led the development of the Advanced Diploma in Fundraising, which will be run through the IoF Academy from September and equates to a third of a masters degree.

The diploma will focus on how to create "the institutional and societal environment in which giving can flourish", the IoF said. It will also look at philanthropic psychology.

The course costs about £3,500 and involves two residential courses of three days at a location in south-east England. It will also involve a substantial structured self-study element, the IoF said. Between 12 and 20 places will be available.

"The profession of fundraising is changing and so are fundraisers’ training needs," said Sargeant. "Fundraisers expect to have a range of further education options available to them to enhance their skills and to assist their career development.

"Organisations want to attract and retain skilled fundraisers, which is a challenge because there are not enough qualified fundraising professionals."

The IoF commissioned the course in partnership with the US-based Association of Fundraising Professionals, which also plans to launch the course this year, and the European Fundraising Association.

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