Big charities should not be put off entering awards by the perception that smaller charities are often favoured over them, according to NSPCC fundraising director Giles Pegram.
Speaking to Third Sector at the institute's awards ceremony last week, Pegram admitted that for a long time he did not bother to enter the charity for awards because of a general perception that bigger charities do not win. Then one year he was an awards judge and realised there was no bias against bigger charities.
"The fact was that their entries often just weren't as good," he said.
Since then, he has entered his team's work in as many categories as possible.
At this year's awards, four NSPCC entries made it onto three shortlists out of 10 categories, and one picked up a prize - the Chloe upgrade pack in the category of Best Direct Mail Campaign.
Pegram said the main benefit to be derived from winning awards was a boost in staff morale. But he admitted that producing entries was a time-consuming business, so this year he offered NSPCC staff an incentive.
"I told them that anybody who put together an entry could have a ticket to the awards dinner," he said. "So we've got a table here for the staff who wrote the entries."