IoF dismisses claims that sector is bad at asking for money

Institute of Fundraising chief executive Amanda McLean says the Funding Commission's statement about how charities ask for donations is "clearly wrong"

Institute of Fundraising chief executive Amanda McLean
Institute of Fundraising chief executive Amanda McLean
The Institute of Fundraising has hit back at claims made by the Funding Commission that many charities are bad at asking for money.

The report says fundraisers need to get better at asking for donations and Fiona Ellis, chair of the commission, said: "Fundraisers are shy when it comes to asking for money. They don't ask for a long time, and then they ask badly."

But Amanda McLean, chief executive of the IoF, disagreed. "Clearly, it would be wrong to say that our sector is bad at asking for money," she said. "Each year, fundraisers bring in hundreds of millions of pounds to the sector. They are dedicated and often well-qualified professionals."

"Of course, there are always pressures on fundraisers to come up with better ideas and initiatives for fundraising campaigns," said McLean. "Particularly in the current climate, they need to raise more money to meet the needs of charity beneficiaries."

McLean added that she welcomed the broad findings of the commission's report, which suggested a raft of measures to radically increase the sector's income of the next 10 years.


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