ITV is looking for four to six charities to be part of its 2014 festive fundraising appeal Text Santa.
In the first three years of the broadcaster’s fundraising campaign, which it describes as "ITV's version of Children in Need", it has raised a total of more than £15m. Text Santa charities also benefit from high-profile national media coverage through programming.
Applications opened at noon today and close on 10 March.
Charities applying, which must have average annual incomes of more than £1.5m over the past three years, should be active in at least two of the four UK nations and intend to fund UK-based projects "to provide practical and tangible help for people in need", according to ITV’s criteria.
ITV also asks applicants to confirm that Text Santa funds will not be used for core running costs, political lobbying or religious campaigns, and that the charity is not running "any major Christmas campaigns of their own or with another 250 FTSE company or UK broadcaster between October 2014 and March 2015".
A spokeswoman said it received more than 90 applications last year. Previous applicants are welcome to re-apply, and successful applications are expected to be chosen within two months of the closing date.
ITV says that "100 per cent of what you donate gets passed to the charities as soon as we receive it", with all operating costs and the programme itself funded by ITV itself. Money is split equally between participating charities.