Jewish charities time appeals to tie in with Passover festival

Annie Kelly

The Jewish community has been flooded with fundraising appeals timed to coincide with the festival of Passover, which begins this week.

Norwood, the family care charity, has launched a £50,000 appeal to its 18,000 members focusing on themes of the festival such as Haggadah, the book relating to the Passover meal.

"It was vital that we created a campaign that would have an immediate impact as we're facing unbelievable competition for funds this year," said a spokesperson at Norwood.

Jewish Care, one of the largest UK Jewish charities, is launching a major direct mail appeal to 40,000 supporters. The campaign outlines the reasons behind the charity's £3 million cash shortfall and appeals for help to continue its services.

"The campaign signals a wake-up call to our community," said Sue Levy, spokesperson at Jewish Care. "We are facing a tough financial time ahead but there is no question of withdrawing our services today."

Meanwhile, World Jewish Relief is using direct mail to generate £90,000 for forgotten people in the former Soviet Union.

According to the Institute of Jewish Policy Research, Britain's Jewish population of 280,000 sustains 2,000 charitable, educational, religious and welfare bodies.

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