The partnership comes at a key time for the charity, which could lose its policy team and magazine because of a financial crisis (Third Sector, 10 January).
The partnership will last for 12 months. It will begin with a YoungMinds awareness week between 18 and 24 February, when events including bed-making competitions will be held at all 26 John Lewis department stores. The retailer hopes to raise as much as £100,000 for the charity.
Avis Johns, development director at YoungMinds, said that the partnership would make a big difference, but the charity would still need additional income to survive the funding crisis.
Several YoungMinds donors have reduced their gifts just as a three-year Big Lottery Fund grant is ending, and the Department of Health is not renewing a section 64 grant.