John Lewis has announced a £150,000 donation to the food redistribution charity FareShare as the retailer launches its Christmas advertisement.
John Lewis, which is working with Waitrose on this year’s Christmas campaign, said the companies would also donate food and beverages for the 50 community feasts held during the Christmas period for FareShare users across the UK.
Employees from the retailers will be working with FareShare’s network of community groups and charities to deliver the feasts.
John Lewis and Waitrose have been in partnership with FareShare since 2017.
During that time Waitrose has recorded donating 1.5 million meals to the charity using the FareShare app.
The donation is timed to coincide with the release of the John Lewis Christmas advert, which is called Excitable Edgar.
It follows Edgar the small green dragon who always seems to inconvenience the townspeople with his uncontrollable fire-breathing.
The advert is set to a soundtrack featuring Dan Smith from the band Bastille singing REO Speedwagon’s Can’t Fight This Feeling.
John Lewis and Waitrose will also be selling Christmas cards, with a percentage of the proceeds going to a number of charities.
FareShare was unable to give further details of its partnership with the retailers before publication of this story.