JustGiving has launched a new service designed to make it easier for video gamers to encourage charitable donations.
The donation platform said today that its Gaming for Social Good hub would offer tools and resources to help make gaming for charity easier from today.
It said it was responding to a large increase in the past year in the number of gamers who want to raise funds for good causes through their activities, such as gaming marathons or challenges.
It said that more than £75m had been raised for good causes through the live-streaming platform Twitch since 2012.
JustGiving said the new service, which is being supported by charities including Alzheimer’s Research UK, the National Autistic Society and War Child UK, could be used by gamers to attract donations to the charities of their choice.
Features of the new service include overlays that connect fundraising pages to Twitch and other platforms’ fundraising features, a monthly "Hall of Fame" that will recognise gamers raising funds for good causes, and a calendar of upcoming charity gaming events.
Alex Brew, gaming partnerships and events executive at War Child UK, said: "War Child receives amazing support from the gaming community, and we’re honoured to work with JustGiving to connect even more closely with gamers.
"The new hub allows people to continue their passionate support for charities more easily and will go a long way in continuing to help children affected by war."
Keith Williams, general manager of JustGiving UK and Ireland, said: "Over the past year we have seen a huge increase in the number of gamers wanting to do good while they play.
"We are proud to empower individuals and charities to easily connect gaming and live-streaming to their fundraising efforts and capabilities."