Justgiving expecting to better its marathon best

Online sponsorship site is likely to break its fundraising record for this year's London Marathon.

The site collected more than £11m before Sunday's race and significantly more was expected this week. It raised £12m in charity sponsorship from last year's event, the UK's biggest fundraising day of the year.

Just Giving's contribution represented nearly 30 per cent of the £41.5m raised by the marathon in 2006.

Race director David Bedford attributed the increase to charities and individual runners improving their online fundraising techniques. "Online income has increased significantly," he said. "Money raised from Just Giving was up £5m in 2006 on the previous year."

Anne-Marie Huby, managing director of Just Giving, said the site generated extra income by giving donors the option to pay immediately, and by offering social networking features.

"This year, donors can pay in real time with enhanced security," she said. "Last year's pledge system meant they left their credit card details and the money was swept out of accounts after the event, which was less efficient."

The site is also offering 'widgets', virtual badges fundraisers can add to blogs and MySpace pages to advertise their fundraising efforts.

The site has three million registered users and has raised more than £130m for charities since it was launched in 2001.


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