The King's Fund has been releasing one six-second Vine video each day from 1 to 24 December through its Twitter account. Each video highlights a fact or figure about health and social care with a particular festive twist.
The videos focus on the health needs of a growing number of older people (including Father Christmas), the number of patients and staff who will spend Christmas in hospital and the average amount spent on Christmas compared with how much is spent on healthcare. Each video provides a link to the King’s Fund’s website for more information.
Why has the charity done it?
"We wanted to do something that would draw attention to our health policy research and leadership work over the past year, but in a new and entertaining way," says Katie Mantell, head of digital communications at the King’s Fund. "To our knowledge, this is the first time that anyone has launched a Vine advent calendar. We hope people will enjoy this light-hearted approach to spreading some important health and social care messages."
Third Sector verdict:
The calendar is a great way of engaging with the public throughout the month of December. It gives the charity's followers a reason to look out for a new video each day and, being only six seconds in length, it means that the charity can impart nugget-sized bites of information over the 24 days.