Digital experts have shared their thoughts on how charities can make the best use of digital communication in areas such as fundraising and collaboration in a new report produced by the advice charity Lasa.
The crowdsourced report, Digital: What Every Charity Leader Should Know, launched today, looks at the potential for voluntary sector organisations to use technology for fundraising, collaborating with other organisations and communicating with supporters.
It includes contributions from more than 30 people, including Martha Lane Fox, chair of Go On UK, which encourages people to get online, Laila Takeh, head of digital engagement at Unicef UK, and Damien Austin-Walker, head of digital at vInspired.
Austin-Walker, says in the report: "Mobile and tablet internet usage is outstripping the desktop. Develop platforms for mobile first. The tablet will become the new desktop."
Takeh says that "evidence-based decisions rule" and urges charities to test run their work.
But Danielle Atkinson, head of digital and individual giving at Merlin, says there is still a place for traditional fundraising methods. "Don’t expect digital to overtake other fundraising yet: there’s no doubt digital is growing, but offline fundraising will still bring in more money," she writes.
In a statement, Terry Stokes, chief executive of Lasa, said: "This report brings together insights from some of the sector’s most influential thinkers into how digital can help charity leaders not only weather these exceptionally tough times but seize new opportunities to raise funds, engage stakeholders and collaborate."