Legacies coalition consolidates change in approach

Legacy promotion coalition Remember a Charity is holding a seminar to explain its recent decision to abandon traditional awareness-raising campaigns.

The consortium of 140 charities will instead focus on educating people about how they can leave legacies in a bid to change people’s behaviour (Third Sector Online, 11 March). The seminar will give full details about the move.

“The campaign is currently at an exciting stage of its development,” said Stephen George, chair of Remember a Charity and development director for legacies at the NSPCC. “We have a refreshed strategy being driven by a social marketing approach, at the heart of which is a shift towards behavioural change.”

The seminar will take place at Arundel House in central London on 30 April at 2pm.

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