Legacy Fundraising

Good practice, case studies, expert advice and tips on legacy fundraising for charities.

Why legacy campaigns are on the rise

There has been a notable surge in the number of charities seeking gifts in wills over the past year. Lisa Clavering asks what is behind their popularity

Rebecca Cooney: Animal charity legacy ruling calms the waters

By awarding the bulk of the estate left by Melita Jackson to three charities, the Supreme Court has underscored the principle that people can leave their money to whomever they like, writes Third Sector's senior reporter

Breast Cancer Now gets legacy message across

Telephone interviews with supporters of the merged charity led to increased interest in legacy donations

Legacies: Where there's a will, there's a way - maybe

Initiatives to increase giving through wills have had mixed success, but the sector is increasingly optimistic about the future for this area of fundraising

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Tara McInnes: The ramifications of unregulated will-writing

Charities can miss out on insurance money when legacies in wills that have been drafted with these firms fall through, so they should support the Lord Chancellor's call for regulation, writes the legal expert

Six ways to maximise legacy donations online

James Lock shares the results of his research on what people think about leaving gifts in their wills, and how information about legacies is presented on charity websites

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Why the Institute of Legacy Management has paused its plans to join the Institute of Fundraising

Some members at the institute's annual conference were hostile to the board's proposal and the way it has been communicated; others said the organisation has to move forward. Stephen Cook reports

Clerical errors could mean trouble for charities' legacy income

A recent ruling means charities could see an increase in claims brought by aggrieved relatives - but so far the courts appear to be taking a common-sense approach

How to make the most of your in-memoriam donors

In-memory giving has grown rapidly in recent years, but charities still struggle with this sensitive subject, writes Amy Peace

Change makers: WWF-UK

The charity's first legacy campaign brought wills to the forefront

Debate: Are living legacies just a 'spurious distraction' for the charity sector?

Joe Saxton of nfpSynergy told the Growing Giving inquiry that the sector should focus instead on normal legacies

The Sorp Revision: Legacies

By finance expert Don Bawtree

The growing volatility of the legacy market

Legacy incomes are increasingly unpredictable, but some charities still find them a reliable source of funding. Ian Griggs looks at how charities go about securing legacies and what the future might hold

Anna Taylor: Time to go for a push on legacy giving

Legacy fundraising can potentially secure the best return on investment and shouldn't be overlooked, says our columnist

Interview: Dylan Carroll of Barnardo's

The winner of the up and coming fundraiser award at last year's convention talks to Chloe Stothart about what he's been doing since

Stephen Pidgeon: Manners are the key to legacy giving

Charities need to understand the importance of saying thank you to donors, says our columnist

Richard Radcliffe: Cutting your legacy budget is suicide

Legacies have the best return on investment of any form of fundraising, says our columnist

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