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Legacy Fundraising
Good practice, case studies, expert advice and tips on legacy fundraising for charities.
Why legacy campaigns are on the rise
There has been a notable surge in the number of charities seeking gifts in wills over the past year. Lisa Clavering asks what is behind their popularity
Rebecca Cooney: Animal charity legacy ruling calms the waters
By awarding the bulk of the estate left by Melita Jackson to three charities, the Supreme Court has underscored the principle that people can leave their money to whomever they like, writes Third Sector's senior reporter
Breast Cancer Now gets legacy message across
Telephone interviews with supporters of the merged charity led to increased interest in legacy donations
Legacies: Where there's a will, there's a way - maybe
Initiatives to increase giving through wills have had mixed success, but the sector is increasingly optimistic about the future for this area of fundraising
How a court battle led the RSPCA to a new approach on legacies
After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood
Tara McInnes: The ramifications of unregulated will-writing
Charities can miss out on insurance money when legacies in wills that have been drafted with these firms fall through, so they should support the Lord Chancellor's call for regulation, writes the legal expert
Six ways to maximise legacy donations online
James Lock shares the results of his research on what people think about leaving gifts in their wills, and how information about legacies is presented on charity websites
Legacies: Guide Dogs broadens its appeal
An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out
Brand Watch: PDSA
The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone
Why the Institute of Legacy Management has paused its plans to join the Institute of Fundraising
Some members at the institute's annual conference were hostile to the board's proposal and the way it has been communicated; others said the organisation has to move forward. Stephen Cook reports
Clerical errors could mean trouble for charities' legacy income
A recent ruling means charities could see an increase in claims brought by aggrieved relatives - but so far the courts appear to be taking a common-sense approach
How to make the most of your in-memoriam donors
In-memory giving has grown rapidly in recent years, but charities still struggle with this sensitive subject, writes Amy Peace
Change makers: WWF-UK
The charity's first legacy campaign brought wills to the forefront
Debate: Are living legacies just a 'spurious distraction' for the charity sector?
Joe Saxton of nfpSynergy told the Growing Giving inquiry that the sector should focus instead on normal legacies
The Sorp Revision: Legacies
By finance expert Don Bawtree
The growing volatility of the legacy market
Legacy incomes are increasingly unpredictable, but some charities still find them a reliable source of funding. Ian Griggs looks at how charities go about securing legacies and what the future might hold
Anna Taylor: Time to go for a push on legacy giving
Legacy fundraising can potentially secure the best return on investment and shouldn't be overlooked, says our columnist
Interview: Dylan Carroll of Barnardo's
The winner of the up and coming fundraiser award at last year's convention talks to Chloe Stothart about what he's been doing since
Stephen Pidgeon: Manners are the key to legacy giving
Charities need to understand the importance of saying thank you to donors, says our columnist
Richard Radcliffe: Cutting your legacy budget is suicide
Legacies have the best return on investment of any form of fundraising, says our columnist
The Fundraiser's Toolkit
Expert advice, tips and good practice case studies.
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