Legal threat prompts community interest company to change name

Community interest company REconomy has been forced to change its name after being threatened with legal action by a firm that trademarked the name.

REconomy, which was launched in January to unite third sector waste and recycling networks, has changed its name to REalliance after demands from Reconomy Holdings, which was established to develop a business in the recycling and waste management sector.

Reconomy Holdings applied to trademark the ‘Reconomy' name when the Government announced a £5m partnership in June between Wrap, the Government's waste-reduction body, and REconomy CIC.

The firm also rejected the possibility of forming a partnership with REalliance, the community interest company said.

Matthew Thomson, managing director of REalliance, said he regretted the name-change because supporting third sector activities was quite different from delivering recycling services.

The partnership was not in any way seeking to misrepresent its activities, he said. "We have neither the resources nor the remit to challenge the legal action threatened by Reconomy Holdings," he said.

"The name REalliance sends a positive message about collaboration in the pursuit of resource efficiency, and we will continue to focus on our priorities of developing social enterprise in sustainable resource management."

The REalliance partnership, which brings together the charities Furniture Reuse Network, Community Recycling Network, Community Composting Network and London Community Recycling Network, will continue to work with Wrap on third sector capacity building initiatives until 2011.

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