Legion launches 'sub brand' to reach more people

Indira Das-Gupta

The Royal British Legion has launched Poppy Support, a new 'sub brand' to increase awareness of its services.

A major survey by the charity showed that 72 per cent of respondents had heard of it, but only a third knew what it did.

The launch of Poppy Support coincided with the unveiling of a new art installation at Victoria Station in London.

The design is made up of thousands of photographs of people the charity has helped. When viewed as a whole, it resembles a giant poppy.

Ian Townsend, director general, of the Royal British Legion, said: "An incredible 10.5 million people in the UK are entitled to Poppy Support, yet many are unaware of the services available or feel too proud to ask.

"We have created the new brand to help us reach them."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now