Leonard Cheshire to launch Creature Comforts campaign
Leonard Cheshire Disability has enlisted the help of Aardman Animations for a campaign based on the studio's acclaimed Creature Comforts films to raise awareness of the prejudices faced by disabled people.
Bryan Dutton, director general of Leonard Cheshire Disability, said: “Creature Comforts is well known and much loved for its ability to bring home messages in a simple, everyday way. Our Creature Discomforts campaign builds on this, making a serious point with humour.”
A spokeswoman for the charity said that Aardman has not donated its services for free, but that the cost of commissioning the films had been a very small amount compared with the charity’s overall income and the amount it spends on developing services.
A recent survey by Leonard Cheshire Disability indicated that 89 per cent of disabled people felt discriminated against. Alex Mihaly, a wheelchair-user from Chesterfield, is the voice of Flash the sausage dog. “I’d just like people to realise that we are real people,” he said. “We are not brain-dead just because we are disabled.”
For a preview of the campaign, visit www.creaturediscomforts.org.