Leonard Cheshire to launch Creature Comforts campaign

Leonard Cheshire Disability has enlisted the help of Aardman Animations for a campaign based on the studio's acclaimed Creature Comforts films to raise awareness of the prejudices faced by disabled people.

Flash the sausage dog
Flash the sausage dog
Television adverts will feature disabled animals made out of modelling clay, including a bull terrier in a wheelchair and a stick insect with a walking stick. Disabled people will provide the voices for the characters, which will also appear in newspaper adverts and on billboard posters featuring the slogan “change the way you see disability”.

Bryan Dutton, director general of Leonard Cheshire Disability, said: “Creature Comforts is well known and much loved for its ability to bring home messages in a simple, everyday way. Our Creature Discomforts campaign builds on this, making a serious point with humour.”

A spokeswoman for the charity said that Aardman has not donated its services for free, but that the cost of commissioning the films had been a very small amount compared with the charity’s overall income and the amount it spends on developing services.

A recent survey by Leonard Cheshire Disability indicated that 89 per cent of disabled people felt discriminated against. Alex Mihaly, a wheelchair-user from Chesterfield, is the voice of Flash the sausage dog. “I’d just like people to realise that we are real people,” he said. “We are not brain-dead just because we are disabled.”

For a preview of the campaign, visit www.creaturediscomforts.org.


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