Less than a third of charities using new technology effectively to increase giving, report finds

The claim comes from a survey of more than 450 charity leaders conducted by the Charities Aid Foundation

Less than a third of charities are using new technology effectively to increase giving, according to research published this week.

Charity Landscapes, a report by the Charities Aid Foundation, reveals that many organisations recognise the value of new technology but struggle to make it work effectively for them.

The report, which is based on the views of 452 chief executives, reveals that 87 per cent of charities have invested in IT previously or are planning to do so in the next 12 months, which is up by four percentage points on the figure in 2017, when the survey was last carried out.

But although 59 per cent say they use new technology and social media effectively, only 29 per cent agree they use new technology effectively to increase giving.

Ninety-five per cent of leaders have already increased or plan to increase their social media presence, activities and campaigns, but just 45 per cent have a strategy for dealing with technological change.

The figure falls to 38 per cent for small charities.

Susan Pinkney, head of research at CAF, said organisations were operating in a difficult political and social landscape but their recognition of the value of IT gave cause for optimism.

"Eighty-seven per cent of charity leaders are investing in technological innovation in order to meet the evolving needs of their beneficiaries, reflecting a strong desire to plan for the future," she said.

The figure was 83 per cent in 2015. 

The online survey, which was conducted in November, quizzed third sector leaders on a range of issues.

It was completed by customers of CAF Bank or members of Acevo, Acosvo and CO3, which all represent civil society leaders.

The report, which has been published every two years since 2015, was previously called Social Landscape.

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