The brewer and pub owner Greene King has launched a limited-edition ale as part of a £1m fundraising initiative for Macmillan Cancer Support.
The ale is called Caritas, which means ‘charity’ in Latin, and will be available during April – 5p from every pint sold will go to the cancer charity.
The new tipple is part of a charity of the year partnership, which Greene King is hoping will raise more than £1m for Macmillan.
Caritas is a 4.0 per cent blonde ale said to have a slight citrus taste and a fruity aroma.
The Suffolk-based brewer’s other fundraising plans include selling the charity’s wristbands that feature the Macmillan "Not Alone" message in its branded pubs and encouraging employees to hold a World’s Biggest Coffee Morning event.
Rachel Gascoigne, partnership account manager at Macmillan, said: "Macmillan aims to be there for everyone affected by cancer, but we cannot do this alone. That’s why we are delighted to be working with partners like Greene King and are very grateful for the money their customers will help to raise during April."
Chris Houlton, managing director of Greene King brewing and brands, said: "We are extremely proud of our relationship with Macmillan and pleased to be able to involve our customers in the partnership in such a natural and simple way.
"The donation mechanism attached to Caritas means ale fans can enjoy a distinctive new beer while helping us to raise money for a great cause."