We Are What We Do, the movement behind the "I'm not a plastic bag" bag, has announced that the one-millionth action has been registered on its website.
The problem is, the actions do seem rather easy - 13,507 people watched less TV, 13,188 said thanks, 6,787 shared a bath with someone they loved and 5,181 smiled when they answered the phone.
Surely there's a market for a hardcore version: smile when your cat's just died, or share a bath with someone you feel physically repulsed by - that kind of thing.
- One small way funders can make the world a better place is by producing simple, concise grant application forms - not something given much weight at volunteering charity v, whose new national youth volunteering application pack comes with 62 pages of guidance notes. Could this be a record?
- How did you get your job? Head-hunted? Great interview technique? Colin Lloyd, chair of the Fundraising Standards Board, has revealed that, for him, it was providence. He had left the Direct Marketing Association and was reading the Sunday papers when a ray of sunlight appeared and a gust of wind turned the page to reveal the advert for his current berth. So when the FRSB urges you to join, don't quibble - it was meant to be.
- Greenpeace is "checking the validity" of the votes in its online whale-naming poll after users of satirical website B3ta opted en masse for 'Mr Splashy Pants' (Little at Large, 5 December). Greenpeace is now creating a page to thank websites that made the vote a "huge success". Will B3ta be included?
- Mathew Little is a freelance writer email@example.com