BBC Children in Need is set to receive at least £2m a year from fundraising by staff at Lloyds Banking Group after being selected as the group’s charity partner for 2015 and 2016.
The Children in Need partnership will involve employees in Lloyds offices and branches across the UK fundraising with customers. It will start with the launch of Bear Necessities, an initiative that encourages staff to give up treats such as coffee, chocolate or alcohol, or public transport, for a up to a month and give the money saved to the charity.
The company also plans to hold regular bake sales and dress-down days, and staff will have the chance to carry out sponsored physical challenges.
"We are really excited that Lloyds Banking Group has appointed us as its charity of the year for the next two years, and are already seeing colleagues embracing the opportunity to fundraise and volunteer their time," said Carrie Green, head of corporate partnerships at BBC Children in Need. "Every penny raised by the group’s fundraising will go directly to projects helping to change the lives of disadvantaged children and young people, right here in the UK."
The new partnership comes in addition to the charity’s existing three-year agreement with Lloyds, announced in October, to partner on fundraising in schools. The Lloyds Bank National Schools Fundraising Campaign will see schools provided with fundraising resources, education and skills development in literacy, citizenship and employability skills, pupil awards and volunteering support. The organisations are expecting this collaboration to double the annual donations raised through schools by 2017.
Lloyds has said it will raise £12m for its charity of the year partners through employee fundraising by 2020.