London’s Air Ambulance has launched a digital campaign to highlight how crucial public donations are to keeping the service going.
The You Stop, We Stop campaign runs across social media platforms during National Air Ambulance Week (10-16 September) to raise awareness of the importance of donations, without which it would cease to operate. It costs £10m to deliver the service, the majority of which comes from fundraising.
Louise Robertshaw, director of marketing and communications, said the campaign would be concentrated on two specific platforms.
"You Stop, We Stop will focus on Facebook and LinkedIn as they are two platforms that show huge potential for the charity in terms of targeting those people most likely to support us," she said.
"To deliver our life-saving work we have to reach more supporters and build bigger awareness of our charity. We hope that this very targeted campaign will help us do this by growing followers across Facebook and LinkedIn and securing a high engagement with our campaign content.
"This is the first time London’s Air Ambulance has delivered a campaign of this nature and we are excited to see how it is received."
London's Air Ambulance treats an average of five critically injured people in London each day, people who otherwise would not survive the journey to hospital, with surgery performed at the scene that is usually found only in the accident and emergency department.