Lotus dealer to give 3 per cent of profits to charity

Essex-based sports-car dealer Castle Lotus is to donate a percentage of all its online Lotus sales to charitable causes.

A Lotus Elise
A Lotus Elise
The dealer has partnered with charitable online affiliate shopping scheme TheGivingMachine and has pledged that 3 per cent of the profit from each car sold though the site will go to charities and schools of the buyer’s choice.

Ian Cunningham, general manager at Castle Lotus, said it would sell one or two models that cost between £25,000 and 35,000 between now and the deadline of 24 December.

A percentage of the money made from toy models that are available online, priced up to £30, will also go to good causes.

Richard Morris, co-founder of TheGivingMachine, came up with the idea when he bought his own Lotus Elise from the dealer.

“We’re seeing a huge explosion in online shopping, and luxury purchases are no exception,” he said. “As we operate a percentage donation system, high-value products such as these could also raise a significant amount for UK charities and schools.”

Cunningham added: “We’re delighted to be involved in this initiative to help the wider community. Christmas is about giving.”

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