Lymphoma Association becomes Lymphoma Action

The cancer support charity has rebranded because it believes the old name held the charity back

Rebrand cost £30,000
Rebrand cost £30,000

- This article was amended on 18 April 2018; please see final paragraph

The Lymphoma Association has today changed its name to Lymphoma Action as part of a rebrand.

The national cancer support charity, which is the only UK charity solely dedicated to supporting people affected by lymphoma, said it was dropping the word "association" from its name because it implied it was a club that people had to join in order to access its services.

Simon Hills, interim chief executive of the charity, said the old name was difficult to remember and held the charity back.

"Various research projects that we’ve carried out in recent years indicate that the word ‘association’ can in fact be a barrier to people contacting us," he said.

"It implies a club that you have to join, or a paid-for service, and is out of touch with the forward-thinking, fast-paced organisation we have become today."

Hills said the new name "inspires hope and conveys our aspiration and ambition", and was chosen after consultation with patients, carers and health professionals.

The cost of the rebranding project, including stakeholder research plus design and creative development by Oyster Marketing & Design, was £30,000, which will be spread over two financial years.

The charity worked with the agency Fat Beehive to overhaul its website at a further cost of £60,000, which was covered by a legacy donation.

Lymphoma Action, which is based in Aylesbury, Buckinghamshire, was founded in 1986 and had an income of £1.7m in 2016. It employs 35 staff. 

Its services include a freephone helpline, support group network and training for healthcare professionals.

Lymphoma is the most common form of cancer in teenagers and young adults.

- The article originally said the total cost of the rebrand including the new website was £30,000.

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