The first UK billboard and website campaign highlighting the cost of cancer was unveiled by Macmillan Cancer Relief yesterday.
It calls for the Government to give all cancer patients advice on benefits at point of diagnosis and make it easier for cancer patients to access benefits.
The Better Deal campaign is based on the charity's report, which outlined how £126m of disability benefits go unclaimed each year by people diagnosed with terminal cancer (Third Sector, 23 June).
Around 80 billboard and bus shelter posters in the UK will ask: "Affected by cancer? We can help you stop it spreading to your finances". Posters will also feature on ad bikes and vans outside cancer units to highlight the help available to cancer patients and 25 London taxis have been branded with the slogan: "A better deal for people with cancer".
