Macmillan Cancer Support has been named the official charity partner for next year’s London Marathon.
A fundraising target has not been set because of the coronavirus pandemic, but under the arrangement the charity will receive 250 guaranteed running places at the 2021 event, plus 50 in 2022, 25 in 2023 and 10 in 2024.
The charity has launched a new campaign, 'Everyone from Day One', that calls on runners and supporters to help them be there for everyone who needs it, from the moment they are diagnosed with cancer.
Next year's event is due to take place on 3 October, later than the usual April date because of the pandemic.
Funds raised will help the charity expand its telephone support line to offer round-the-clock help on everything from emotional support to finances.
They will also support the professional development of Macmillan’s healthcare professionals.
Lynda Thomas, chief executive of Macmillan Cancer Support, said: “The coronavirus pandemic has impacted our ability to fundraise at a time when people are waiting longer to get a cancer diagnosis and start treatment, and desperately need support to help them navigate through this anxious period.”
Hugh Brasher, event director of the Virgin Money London Marathon, said the disease had touched or would touch everyone at some point, either directly or indirectly.
“Macmillan does vital work to support people affected by cancer and we hope being charity of the year will provide a vital boost to fundraising in this very difficult time,” he said.