Macmillan Cancer Support has received £10m from its corporate partnership with the retailer Boots over the past five years.
More than £3m was raised from the sale of specially designed Macmillan and Boots-branded merchandise, including pin badges, key rings and friendship bracelets in Boots stores, while the remaining funds came from activities carried out by the retailer’s staff.
In January, 60 Boots staff climbed Mount Kilimanjaro in Tanzania and raised £400,000 in sponsorship. Other activities have included "Miles for Macmillan" sponsored walks, the London Marathon, triathlons, a 12-hour static bike challenge and an annual ball and raffle in which customers have been encouraged to participate.
The retailer has also donated proceeds from Christmas card sales and plastic bag levies in Scotland and Wales.
The partnership, which began in 2009, had raised £9m by July 2014. A spokeswoman for Macmillan said the partnership was expected to continue for the foreseeable future.
She said that although the money raised was not ring-fenced, it was enough to support more than 200 Macmillan social workers for a year or run a large Macmillan information centre for 67 years.
Lynda Thomas, who was appointed chief executive of Macmillan last week, said in a statement: "With 2.5 million people in the UK now living with cancer, the phenomenal fundraising of Boots colleagues and customers will ensure that we can be there for even more people when they need us most. And for that, we simply cannot thank them enough."
As part of the partnership, Macmillan has provided training to more than 1,900 Boots pharmacists so that they can give face-to-face support to customers who are affected by cancer and talk to people about the benefits of physical activity.
Some Boots beauty advisers have also been trained to give advice on disguising the effects of cancer treatment.