The Made in Chelsea celebrity who was paid £3,000 for fronting a campaign to promote Barnardo’s charity shops has said she will waive her fee after critics voiced their disapproval on social media yesterday.
Binky Felstead – whose real name is Alexandra – said on Twitter last night that she had never intended to keep the money and that the children’s charity had retained the full amount.
"This had always been my intention & I'm very upset by the reports today," she tweeted. "I'm a huge supporter of this charity & always will be."
A spokesman for Felstead said yesterday that she had given her fee to another charity, which he did not name.
Some Barnardo’s supporters criticised this move, saying they did not give money to the charity for it to be paid to another charity instead.
Barnardo’s also used Twitter to communicate about the situation, revealing that its agreement with Felstead had been for her to provide media interviews about the charity and appear in a photo-shoot.
"We only do these campaigns because we need to raise more money," the charity tweeted. "Our goal is always to help more children."
Barnardo’s said in a statement this morning that it was the first time the charity had paid a fee to a celebrity for a retail campaign and it needed to take stock of the decision.
"As a charity we want to do what works best to raise money for the children we support," the statement said. "Of course, we always prefer if celebrities donate their time free of charge. As the world changes, however, we need to test new approaches."