Major humanitarian charities launch campaign highlighting benefits of international aid

A group of major humanitarian aid charities have formed a coalition aimed at raising the importance of UK aid. 

The Aid Alliance, which consists of 10 organisations including Save the Children, Oxfam, ActionAid, Unicef UK, the British Red Cross and WaterAid, has today launched its We The Helpers campaign, which is designed to highlight the positive impact UK aid has in lower-income countries. 

“Overwhelmed by doom-laden, negative social media content, and seeing the UK government’s aid budget being decreased, it’s understandable that many people have lost that sense of hope that they can make a positive impact on the world,” the organisations said in a statement. 

“That’s why the Aid Alliance wants to show people that progress is being made, that change is possible, and that through their generosity, development and humanitarian assistance is making a difference to people's lives every day.”

The government last year announced it would cut the UK’s overseas aid budget from 0.7 per cent of gross national income to 0.5 per cent, slicing more than £4bn off the annual spend, to widespread criticism from aid charities. 

The We The Helpers campaign aims to show the positive impact aid funding has achieved for millions of people around the world. 

The alliance has also published research carried out in December asking 2,000 adults about their giving habits. 

Professor Adrian Sargeant, co-founder and co-director at the Institute for Sustainable Philanthropy, said: “It is clear that the UK public have played a vital role in supporting international aid, with one in five people donating to international charities in the last year. 

“It is also interesting to see that 75 per cent of people prefer to donate privately, suggesting that recognition doesn’t matter for many of us when it comes to donating. 

“We may assume that giving is always a selfless act, but actually it can contribute a lot to the way we self-identify as individuals and the role we play in society.”

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