During the last decade at Barnardo’s, Nebel has overseen high profile awarness campaigns such as the 2002 “Heroin Baby” campaign, which depicted a baby using a syringe, and the 2003 “Silver Spoon” campaign, which was made up of a series of posters showing babies with different obejcts in their mouths, including a silver spoon and a cockroach.
During Nebel's time at the charity, the fundraising team has been restructured to make the most of successful techniques. He was also responsible for leading a team that transformed Barnardo’s fundraising techniques – almost £750m has been raised in voluntary income during Nebel’s time with the charity.
“We’ve bulked up the corporate team and direct marketing has grown ten-fold,” he said.
Nebel said that when he joined Barnardo’s, some of the charity’s income streams were “moving into decline”. He said: “There was an over-reliance on coin collections and house-to-house appeals.”
One of the key challenges upon joining the charity, he said, was to put Barnardo’s back on the map and make it stand out in a very crowded and competitive market place. The charity needed to rebrand because its work was no longer simply about “giving a home to a child orphaned by family breakdown” – it was facing “21st century problems”, such as drug abuse, prostitution, homelessness and young carers, he said.
Martin Narey, chief executive of Barnardo’s, said: “I have been immensely impressed with Andrew's energy and imagination in leading marketing and communications alongside his fervent commitment to Barnardo's.”
Nebel said he was currently weighing up offers to become a charity trustee after leaving Bartnardo’s, as well as considering non-executive work in the voluntary, commercial or health sectors.
From mid-2008, Nebel’s current role will be split between his deputies, Diana Green and Steve O’Connor, with Nebel becoming commercial director until he leaves.