The man behind the 'Heroin Baby' ads departs

Barnardo's marketing and communications director Andrew Nebel has announced he will quit the charity in the spring of 2009.

During the last decade at Barnardo’s, Nebel has overseen high profile awarness campaigns such as the 2002 “Heroin Baby” campaign, which depicted a baby using a syringe, and the 2003 “Silver Spoon” campaign, which was made up of a series of posters showing babies with different obejcts in their mouths, including a silver spoon and a cockroach.

During Nebel's time at the charity, the fundraising team has been restructured to make the most of successful techniques. He was also responsible for leading a team that transformed Barnardo’s fundraising techniques – almost £750m has been raised in voluntary income during Nebel’s time with the charity.

“We’ve bulked up the corporate team and direct marketing has grown ten-fold,” he said.

Nebel said that when he joined Barnardo’s, some of the charity’s income streams were “moving into decline”. He said: “There was an over-reliance on coin collections and house-to-house appeals.”

One of the key challenges upon joining the charity, he said, was to put Barnardo’s back on the map and make it stand out in a very crowded and competitive market place. The charity needed to rebrand because its work was no longer simply about “giving a home to a child orphaned by family breakdown” – it was facing “21st century problems”, such as drug abuse, prostitution, homelessness and young carers, he said.

Martin Narey, chief executive of Barnardo’s, said: “I have been immensely impressed with Andrew's energy and imagination in leading marketing and communications alongside his fervent commitment to Barnardo's.”

Nebel said he was currently weighing up offers to become a charity trustee after leaving Bartnardo’s, as well as considering non-executive work in the voluntary, commercial or health sectors.

From mid-2008, Nebel’s current role will be split between his deputies, Diana Green and Steve O’Connor, with Nebel becoming commercial director until he leaves.

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