Man with white stick makes way for... who knows?

Is it a leaf? Is it a lozenge? The voluntary sector will have to wait a little longer before finding out the truth about the RNIB's mysterious new logo.

The charity, which was founded in 1868, is dropping its famous 'man with white stick' emblem in a £190,000 rebranding exercise. But no one seems to be clear exactly what the new image is.

Lesley-Anne Alexander, chief executive of the RNIB, described it as a leaf. But Ciara Smyth, head of communications, said it looked more like a lozenge.

Smyth said the old logo was not easy to read and perpetuated the idea that the charity helps only blind people.

The new look will be unveiled in June, when the name Royal National Institute of the Blind will become the Royal National Institute of Blind People and the strapline, 'helping people with sight loss', will change to 'supporting blind and partially sighted people'.

This is the second time in five years the RNIB has changed its name.

In 2002 'of' replaced 'for' to dispel any sense of paternalism.

- See Newsmaker, page 13.

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