Markel

Managing reputational risk in a charity crisis: part two

PR specialist Robin Swinbank lists 10 steps for managing a charity crisis

This is a sponsored feature supplied by Markel

When a disaster strikes your charity it can catch you off guard. Before you know it, the press will be hounding you for a statement and it can be a very difficult and sensitive situation to handle. 

PR crisis expert Robin Swinbank has helped numerous charities through tough PR crisis situations. In this short video he gives 10 steps every charity should take to manage a PR crisis. Download the accompanying guide here.

Robin Swinbank is managing partner of the Counsel House, an independent consultancy that supports Markel Insurance policyholders in the event of adverse press, publicity or media attention

This article is the second in a three-part series from Markel Insurance to help charities manage reputational risk in a crisis. Part one looked at ‘What is a charity crisis’ and part three will offer eight tips for charity trustees when handling a crisis.

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