Mandela's 90th will be a text fundraising special

Nelson Mandela's charitable organisations are launching a global text message fundraising campaign to mark his 90th birthday.

Mandela: 90 this year
Mandela: 90 this year

The former South African president's HIV and Aids charity, 46664, has set up a premium SMS service in more than 20 countries, allowing people to text happy birthday messages to Mandela.

Each sender receives a thank-you text in return and a unique PIN, giving them access to a specially designed happybirthdaymandela.com website, where they can see their message displayed.

Well-wishers will be charged a set fee plus their country's standard network rate. All profits will be shared with a number of Mandela's other organisations, including the Nelson Mandela Children's Fund, the Mandela Rhodes Foundation and the Nelson Mandela Legacy Trust.

The campaign coincides with Mandela's 90th birthday concert on 27 June and runs until his official birthday on 18 July.

Topics:
Fundraising

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