Marie Curie Cancer Care has teamed up with the British Heart Foundation to improve care for the terminally ill in Lincolnshire.
As well as looking for ways to reduce the demand on hospital and hospice beds by allowing patients to stay at home, the charities aim to increase support for carers and to offer palliative-care training for nurses and care assistants.
Speaking at the launch, Professor Mike Richards, the National Cancer Director, said: "This is a pioneering project that addresses the needs of patients in a large rural area. People with terminal illnesses want to be treated as individuals, not fitted into the system. Most want to remain in their own homes."
Thomas Hughes-Hallett, chief executive of Marie Curie Cancer Care said: "The absolute key to this is partnership. We are working together to achieve the very best for terminally ill cancer patients."