Market the mark, says Scottish Social Enterprise leader

Antonia Swinson calls for a nationwide marketing campaign

The social enterprise mark must be backed by a nationwide marketing campaign if it is to be effective, according to Antonia Swinson, chief executive of the Scottish Social Enterprise Coalition.

Swinson said she wanted to see "a much greater marketing campaign" to ensure the mark, which was introduced by the Social Enterprise Coalition in February but not adopted by the SSEC, was recognised.

"Just having the mark in existence doesn't mean anything," she said. "There needs to be a nationwide drive to tell people that it exists. I'd like to see much more support for new organisations that have gained the mark and want to use it for publicity."

Swinson said that many SSEC members backed a statement issued last month by Senscot, the other umbrella body for social entrepreneurs in Scotland, saying it did not support a decision to loosen the 'asset lock' that allows mark holders to distribute 50 per cent of their profits, rather than the 35 per cent allowed under the pilot.

Lucy Findlay, chief officer of the Social Enterprise Mark Company, which oversees the mark, said it was setting up infrastructure to deal with marketing and support for mark holders.

"There are initiatives on the way to connect mark holders with other social enterprises," she said.

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