Fundraising recruitment firm the Kage Partnership said the average increase in fundraisers' salaries in 2007 was 4 per cent, but this reached 8 per cent in the direct marketing category because of the scarcity of good direct marketing candidates throughout the year.
"Traditionally, direct marketing and corporate fundraising have attracted candidates transferring from the commercial sector, but this year not many people have been coming into the sector," said Liz Grimes, partner at the Kage Partnership.
"There are bigger questions to ask about why candidates aren't coming in from this sector. I'm hoping it's a blip, but it may continue."
The main shortage in direct marketing was for non-managerial staff, she added.