Marketing drive for Wildlife Trusts

New department will promote large-scale conservation schemes

The Wildlife Trusts is creating an eight-strong marketing team to communicate the new focus of its work on large-scale conservation schemes.

There are 47 local wildlife trusts, which collectively employ 2,000 staff and have 765,000 members. Many were founded 60 years ago to protect individual nature reserves after the Second World War.

But last year, they decided to broaden the scope of their work to create major land and sea conservation projects in partnership with landowners, government agencies and planners in response to climate change and damage to oceans.

The trusts' central organisation, which receives £1.35m a year from local trusts, hopes that establishing a new marketing department will help to communicate its vision of "a living landscape and living seas".

"It will move us into a new era," said Stephanie Hilbourne, chief executive of the Wildlife Trusts, which is based in Newark, Nottinghamshire, and employs 30 staff.

Four posts were made redundant and two members of staff accepted voluntary redundancy to help fund the new department.

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