Marketing tracker appeals for data on corporate partners

Business in the Community is appealing for information from charities on their relationships with corporate partners in order to gauge the value of cause related marketing partnerships.

Submissions are currently being processed for BITC's Cause Related Marketing Tracker 2002, which aims to track whether corporate contributions to the sector have grown in the past year.

"The tracker for 2002 will help charities understand the positive impact that cause related marketing can have on their fundraising strategies," said Sue Atkins, director at Business in the Community. "It also gives everyone in the sector an understanding of whether this is an area of growth or not."

Business in the Community is particularly keen for smaller charities to get involved.

"Usually you just hear about the larger charities, but we want to celebrate the smaller organisations which are making a real impact in this area," said Atkins.

The first tracker, which was launched last year, was based on 60 cause related marketing programmes, run by 50 companies for more than 45 charities.

It showed that £33 million was raised by the business community in 2001.

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