Mary Portas in new charity shops volunteering campaign

British Red Cross and PDSA among charities to sign up

Fifty-three charities that run shops have signed up to a new campaign by TV personality Mary Portas to encourage people to volunteer in charity shops.

The campaign, called V Day, will ask members of the public to "drop in and help out". It is being organised by the Association of Charity Shops and was featured in BBC Two's Mary Queen of Charity Shops Revisited last week. Charities that take part in the campaign are being asked to display posters in the windows of their shops and set up systems to train and organise new volunteers.

The British Red Cross and the PDSA are among the charities to have signed up. A spokeswoman for the ACS said take-up had been slower than for previous campaigns but she was expecting a flurry of interest soon.


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