The organisers of the Mayor of London’s RideLondon are encouraging charities to apply for guaranteed rider places for the cycling event.
The inaugural RideLondon will take place over the weekend of 3 August and will be managed by the London and Surrey Cycling Partnership, a joint venture between the organisers of the London Marathon and The Tour of Britain.
A variety of events will be held over the weekend, including RideLondon 100, a 100-mile road ride for up to 20,000 participants on Sunday 4 August.
Registered charities can apply to secure up to 200 sponsored rider places each over three years. Charities will be charged £150 per rider for the first year, £175 per rider for the second year and £200 per rider for the third year.
Charities interested in applying for places need to enter a ballot that closes on 14 September and winners will be notified by 11 October.
RideLondon will be held annually for at least the next five years. The largest event of the weekend in terms of the number of participants will be on the Saturday, when an expected 70,000 cyclists will ride an eight-mile loop of closed roads around London’s landmarks on Saturday 3 August.
Hugh Brasher, race director of the London Marathon, said: "We’re trying to create the biggest charity fundraising cycle event in the world. The London Marathon pretty much created that market for running and we’re trying to grow the charity market for cycling with this event."
He added: "We hope to encourage people from a range of backgrounds to enter and not just the so-called ‘mamils’ – middle-aged men in lycra."
Brasher declined to reveal how many charity places were available in total. The RideLondon website suggests that between 3,135 and 6,580 are available.
Further details about how charities can apply for places can be found here.